De La Soul-cial Networking

Do you remember these guys:

De La Soul. They've been making music since the 1980s. Recently, they teamed up with Nike Sport Music to release "ARE YOU IN?: Nike+ Original Run", a record that is now available through iTunes for $9.99.

To promote this new project, De La Soul took to technology in true De La-fashion. Check out what one of them (Posdnous - twittername: @PlugWonDeLaSoul) is doing on Twitter:


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What stands out in all of Posdnous's posts?


The "@RESPONSE"!

Posdnous is responding...conversing...interacting...having one-on-one, personal exchanges with his fans. Aside from his time, the cost is nothing. The impact on building a dedicated fanbase is HUGE! This is such easy stuff, you have to wonder why every business in the world isn't doing it.

Questions:

How many of the fans that Posdnous has connected with on this personal level will go on to buy the album?

How many of those fans will remember these connections years from now when De La Soul releases another CD?

How is a musician interacting with his fans similar to your company interacting with your customers?

What can you learn from De La Soul-cial Networking?

How To Subscribe To A Podcast On iTunes

(Note from the editor: For archival purposes (and in keeping with our DIY viral marketing philosophy), I'm reprinting a series of articles originally written for circuitcity.com.)

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Published at circuitcity.com on Friday, December 12, 2008
Written by ScottyWhy?

"Tech Sandwich", Circuit City's tech and gadget Podcast, is now available on iTunes. Here's a quick "how to" that should help you get easily setup to use this simple and helpful tool.

Step #1: Download And Install iTunes
Go to apple.com.
Click "iPod + iTunes".
Click "Download iTunes".



On the Download page, click "Download Now".
On the Setup.exe, click "Save File".
Save file to a folder on your computer that you can easily find (I save all my downloads to a "My Programs" subfolder inside "My Documents". )



Navigate to folder and open the file.
Follow directions to install iTunes onto your computer.


Step #2: Search iTunes for "Tech Sandwich"
Once installed,click the new "iTunes" icon on your desktop.
Open iTunes.
Click "iTunes Store"
Click "Podcast"
Search "Tech Sandwich"



Click "Tech Sandwich" to open the podcast page.

Step #3: Subscribe To "Tech Sandwich"
On the Tech Sandwich page you can listen to individual episodes.
Click "Subscribe" so each new episode will automatically download each time you log onto iTunes.
Click "Get Episode" to download episodes manually.

Don't forget to leave a review.

DON'T FORGET TO TELL ALL YOUR FRIENDS!!!