How Will You Protect Your Brand From Viral Hijacking?

Have you seen this yet?

A couple of lovely Domino's (thankfully now EX) employees were looking for YouTube fame. What they achieved instead was a viral-hijacking of Domino's basically respected brand. With this series of disgusting behind-the-pizza-oven videos, these two have levied more destruction than Pizza Hut, Little Ceasars and Papa John's combined.

Patrick Doyle (President, Domino's U.S.A) went to the web to deliver some probably too tightly-scripted damage control.


What do you think...

Did Doyle get it right?
Did he do enough to erase the negative buzz?
How would you respond if your brand was under a similar attack?

Why I Wear Red 4U "ScottyWhy?"

(Note from the editor: For archival purposes (and in keeping with our DIY viral marketing philosophy), I'm reprinting a series of articles originally written for circuitcity.com.)

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Published at circuitcity.com on Tuesday, December 23, 2008
Written by ScottyWhy?

You may have seen Circuit City in the news recently. We've received our share of criticism, in part because we lost sight of what is most important — YOU, our customers. We are 33,000 men and women who are committed to restoring your confidence. A Circuit City Facebook Page was set up as a place where we can respond, receive constructive feedback, and provide accurate information about our Company.

This holiday week, the staff at circuitcity.com/citycenter is dedicating our time to support this fantastic campaign. Each day a member of our team will produce a video that tells, in his own words, why he is dedicated to the idea of "I Wear Red 4U!"

Today's message is from Scotty Why. Scotty is the Manager of the Online Community on circuitcity.com. He's proud to produce blogs, forums, podcasts and other content that is intended to inform, educate, interact and entertain. He enjoys what he does and thinks his work makes it easier for you to make better buying decisions. That's why Scotty Wears Red 4U.

How To Skype

(Note from the editor: For archival purposes (and in keeping with our DIY viral marketing philosophy), I'm reprinting a series of articles originally written for circuitcity.com.)

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Published at circuitcity.com on Wednesday, December 03, 2008
Written by ScottyWhy?

Skype is an online communication tool that combines the best of instant messengers, telephones, video phones, conference calls and more. It's easy to use and many of it's functions are free or moderately priced.

The circuitcity.com/citycenter team uses Skype as a messaging tool, for online conference calls, to record interviews and remote podcasts. You can find us on Skype by searching the username "Circuit City City Center."

Skype has been around for several years and has gone through several strong upgrades, yet lots of people still don't know it exists. We thought we'd help you get started if your not already using this great service. This screencast will give you the basics on HOW TO SKYPE.

How To Twitter

(Note from the editor: For archival purposes (and in keeping with our DIY viral marketing philosophy), I'm reprinting a series of articles originally written for circuitcity.com.)

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Published at circuitcity.com on Friday, October 10, 2008
(Written by ScottyWhy?)

Twitter describes itself as "a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?" More specifically, Twitter combines the attributes of blogs, instant messages and status updates to create a very easy to use free online communication tool.

Circuitcity.com/blog is going to be using Twitter a lot in the future to play games and communicate with our readers. We thought we'd help you get started if your not already using this great service. This screencast will give you the basics on how to sign up and HOW TO TWITTER: