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Thursday, April 23, 2009

What Else Does A Guy Have To Do To Get A JOB?

My main goal at WHY? Media (the blog) is to showcase easy-to-use, low cost ways to leverage technology in order to spread the word about your brand. Today I offer a story about a guy who is using every high-tech-tool in the book to spread the word about his job search.

Meet Mike:


These days, most job seekers build some sort of website to feature a resume, portfolio and such. Mike is going way beyond that. He's turned his job search into a major social media marketing campaign. He calls it "Get Mike a Job (and Win Prizes!)"

Mike has built a "Get Mike a Job (and Win Prizes!)" website & blog:


Mike has built a "Get Mike a Job (and Win Prizes!)" LinkedIn Page:


Mike has built a "Get Mike a Job (and Win Prizes!)" FaceBook Page:


Mike has built a "Get Mike a Job (and Win Prizes!)" Twitter Account:


Mike has built a "Get Mike a Job (and Win Prizes!)" YouTube Channel:


(Editors Note: I didn't find "Get Mike a Job" on Blip.Fm, a popular music-streaming site. Hey Mike, maybe you should create a "Get Mike a Job (and Win Prizes!)" Blip channel and play nothing but work-themed songs. Stuff like "Works Hard For The Money" by Donna Summer or "Working Man" by Rush. You could set your Blip account to update your Twitter account so you'll be reaching more eyeballs every time you spin a tune!)


What Mike is demonstrating in his job search is what every company, big or small, should be doing with their brand. This is an ultra-modern, well-planned, well-executed, multi-channeled attack. If your company isn't doing this stuff, maybe you should give Mike a call.

Questions:
What is Mike doing that your company isn't?
What other tech-tools can Mike use in his campaign?
What can your company learn about viral marketing from "Get Mike a Job (and Win Prizes!)"?

(Editors Note: By spreading the word about this blog post, you could be helping Mike find his next employer. Tweet this article, post it on Facebook, Digg It, Stumble It, RSS Feed it...do whatever it is you do with blog posts that you like. I'm sure Mike will thank you.")

1 comment:

Michael Daehn said...

Holy smokes! I'm blushing. I like the Blip.fm idea. In fact the longer this campaign goes the more obscure the social media usage will become.

Thanks for the feature article.

-Michael :)