I've blogged about Sam Parker (twittername: @justParker) in the past ("The Power Of Words" 05/20/2008). He is a professional motivator (great job if you can get it) who is effective because his messages are simple and actionable. He also gives us great examples of the importance of using slick, quick, fast-paced, educational, informational, entertaining and interactive content to help get a message across.
Here's his latest work...I'm sure you'll enjoy his message. More importantly, learn from his technique. Ask yourself the question, "how can I package and present my brand with a similar impactful spirit?"
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