Cool Content + Social Media = BUZZZZ!!!

Savannah College Of Art And Design is doing something really cool with social media right now. The school is hosting the Game Developers eXchange (game developers, educators and students sharing their behind-the-scenes knowledge of the game industry.) The cool part is that they have built an online videocast channel called SCADTV into their website. They are using this great tool to provide live coverage of the event. They are also live microblogging about the event (and their SCADTV coverage of it) on Twitter (twittername: @scaddotedu). Users can interact by tweeting questions and thoughts live by using "#gdx" in their message.

I love this stuff! Combining multi-media assets and social media tools is a super-strong play. Are you using your website to engage your audience in this way?