Have you heard about the recent star-powered popularity contest that came in the form of a contest to be the first Tweeter to gather 1 million followers on Twitter.
In one corner, Media giant CNN (twittername: @CNN) sporting it's millions of television viewers and fire-fueled promotional machine. In the other corner, underdog everyman-actor Aston Kutcher (twittername: @aplusk), equipped only with a laptop and a small web-based videocast (oh yeah...and his hugely popular brand and black book of A list friends.)
CNN was largely considered the favorite...after all, they have Larry King. But Kutcher leveraged his fan base (and a large offering of man-boy prizes) and pulled off the upset victory.
Yet another example of the web out-media-ing the media.
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