Oprah Winfrey (twittername: @Oprah) caught tons of media (and social media) attention last week by opening a Twitter account live on her TV show. If a recent Twitter Search is any indication, the tweet community appears to be less than tweet-ceptive. Check out all the hate-tweeting going on:
Questions:
Don't you think all these less-than-positive mentions of the @Oprah name are actually a good thing for her brand overall?
Wouldn't you consider it a huge win if your brand got this much attention it's first week on Twitter?
I'm just sayin'...
Questions:Don't you think all these less-than-positive mentions of the @Oprah name are actually a good thing for her brand overall?
Wouldn't you consider it a huge win if your brand got this much attention it's first week on Twitter?
I'm just sayin'...
2 comments:
Good point. Most people think any press is good press.
I disagree. Not all press is good press. Think Kryptonite lock, Streisand effect, et al. I think positive talk for your brand/name is the goal.
I'm just sayin'.
-Michael :)
Michael,
Thanks for stopping by! (Side Note: Everyone should check out Michael's very creative job search on Twitter @GetMikeAJob.)
I totally agree that good press is the ultimate goal, but let's look at @Oprah. Her fanbase doesn't see things like "#herebeforeoprah" as negative press. What they do see is lotsa people talking about @Oprah. It gets them excited and strengthens her brand.
I have several clients that have been afraid to use Twitter for fear that the existing Twitter-users will not respond well to them. Oprah isn't marketing to the existing Twitter-user. She's (finally) discovered this great tool and brought her own crowd to the party.
I'm trying to take off my "Keep Twitter Weird" blinders so I can clearly see the lessons of this event. It's a great tool and it's potential is still untapped.
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