Daft Punk (feat Daft Hands) "Harder, Better, Faster, Stronger"

Daft Punk Website / Daft Punk CD Store / Fr. Eckles Studio Website

Here's a DIY Sing-a-long. The song is Daft Punk - "Harder, Better, Faster, Stronger". By itself, the song has a pretty great DIY message. Added to it is the fact that this video is actually a home-made project by a group called Fr. Eckle Studios.

Time Magazine called this video one of the "Top 10 Viral Videos" of 2007 and wrote..."An impressive hand jive is performed to the tune Harder, Better, Faster, Stronger by French duo Daft Punk. There are seemingly endless pop culture entry-points to this vid: The song title references a line from the intro to the '70s TV show The Six Million Dollar Man and it is sampled in Kanye West's new album. But the video's real virtue is its do-it-yourselfer simplicity. Daft Hands succeeds on the dexterity of one man's dukes."

There ya go...Time Magazine crediting "do-it-yourselfer simplicity". It's exactly what we constantly talk about on this blog. DIY creativity...word-of-mouth marketing...yes the Daft Hands story is simple. But get this...it's nearing 20 million views on youtube! 20 million views. Could your company website profit from an increased of 20 million views? Do you think there are lessons to learn from this video?

(note: the first 52 secs are slow. don't give up...it gets better.)